Forum in 2014

How to succeed in sales today? The Russian retailers are looking for growth points and new PL suppliers. Chains are building integrated strategies for PL, import and local manufacturing to guarantee a sustainable growth. What are the most profitable categories that will bring growth in 2014-2015? Where are the new producers? Let’s discuss at the forum!

• ‘MADE IN RUSSIA’ Fair. Products by the best regional PL producers in the most popular categories
• PL-EXPO. Exhibition of the international manufacturers and Private Label Awards winners during the last 9 years
• New Product & Packaging Ideas Display
• Exhibitors blitz presentations
• Meeting rooms available for booking
• Over 50 speakers – top managers of the leading Russian, international chains and PL professionals
• BUYER-SUPPLIER NEGOTIATIONS. Every year forum becomes a negotiation platform for the new deals and contracts!
• More networking opportunities! Working groups, interactive discussions, case studies, master class from the top level PL experts & GALA DINNER.
• PRIVATE LABEL & REGIONAL BRAND 2014 AWARDS. A panel of judges will present the professional awards of the year.

Hot topics in 2014!

• WHERE IS THE MONEY?! What is the efficiency of PL, import and regional brands? New growth points in the Food & Non-Food categories.
• SHAPING YOUR PRIVATE LABEL STRATEGY: How to build an integrated retail strategy for non-branded and local products and succeed in sales?
• NEW MARKET - NEW HOPE. PRIVATE LABEL WITHOUT BORDERS: What foreign manufactures can offer Russian retail chains?
• MADE IN RUSSIA. How local products will get to shelves? Where are the new producers?
• Parallel WORKING GROUPS. Open Conversation. WORKING GROUPS will present an opportunity to discuss problems and prospects for various PL categories in detail.
• QUALITY MANAGEMENT. How to build relations with a producer? Creating partnerships to manage quality in the Food & Non-Food categories.
• SUCCESSFUL CAMPAIGNS FOR PROMOTING PLs & REGIONAL BRANDS. The best practices for retailers and manufacturers. Case studies from brand managers, Russian and international marketing professionals
• INNOVATION IN PRIVATE LABELS: How to design and test new products?